Big, bold fonts
These make your customer experience smoother and let your readers get the most value out of every sentence on your site.
These make your customer experience smoother and let your readers get the most value out of every sentence on your site.
Content is critical to successful website design
Good content sets your website apart from the others and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers.
Taglines and slogans that are customer-centric (i.e., that focus on the customer’s needs and wants) are essential to capturing the attention of your prospective customers.
These make your customer experience smoother and let your readers get the most value out of every sentence on your site.
One of the most essential website design principles to follow is to keep everything simple. It must be easy to scroll through the page, and the content must be easy to read.
Adding a 'Meet the Team' page or section to your website is an easy and effective way to give your business a relatable face.
Showcase your most popular items to help increase sales, and drawing attention to new products is a great perk for returning customers.
Responsive design is design and coding that makes your website look and work the same way, regardless of the device used to access it.
Done properly, responsive design allows someone to come to your site from a smartphone or a desktop computer, get a great experience, and find the information they want.
Imagine the following scenario: You go into a store at your local mall and are met by a scowling sales assistant. The atmosphere is somber and the aisles are overcrowded and disorganized.
What do you do? You leave, of course.
Similarly, if customers form a bad first impression of your online store, they will leave. The average e-commerce bounce rate is 45.68%. You want to encourage conversions from the get-go; you don’t want users to bounce.
When a visitor reaches your homepage, there are things they expect and need to see. They expect to gain insight into your products and find key information about your store.
That’s why you have to follow best practices. Essentially, you need to provide a positive user experience.
If customers can navigate your homepage quickly and easily, they will be more likely to make a purchase. Now it’s time to take the first step.